Last reviewed October 2025
We believe in communicating in an open, transparent manner about the ways in which user data is collected and used, particularly any personal data relating to an identifiable person, and respecting customers’ choice and control over their Personal Data.
This Goodform Privacy Notice addresses how Personal Data is processed by Goodform and its third parties in the context of its Goodform Insights platform.
If your organisation has a written agreement with Goodform governing Goodform’s processing of Data containing Personal Data, such as the Goodform Terms and Conditions, then that agreement applies with regard to its subject matter (as this is a privacy notice about our practices and does not affect your contractual arrangements with Goodform).
For privacy information relating to Goodform’s other activities, such as our website, please see the Privacy Policy.
You can contact us by email or post.
Goodform Ltd
1 Mill Street
Leamington Spa
CV31 1ES
Email: hello@goodformgroup.co.uk
Our Data Protection Officer is
Data Protection People Ltd
Email: dpo@goodformgroup.co.uk
Please state “Data Protection Officer” in the subject line.
We currently collect and process the following information:
Such data may be Personal Data where it is associated with or contains your name or other identifiers. You may also provide contact details (e.g., name, work email, work phone number, employer organisation, job title), for example when you contact us.
The following sub contractor is a Data Controller of user Personal Data collected in the creation and management of user licenses within the Goodform Insights platform and their Privacy Notice and Terms of use can be found at.
Most of the personal data we process is provided to us directly by you for one of the following reasons:
Under the UK General Data Protection Regulation (UK GDPR), the lawful basis we rely on for processing this information is our legitimate interest in providing our services to our customers.
Your information is securely stored.
We keep name and contact details for the duration of our contract with your organisation and where necessary for 7 years afterwards to deal with any contractual or legal issues. We will then delete your information by following our decommissioning process and deleting your data.
Under data protection law, you have rights including (subject to any exemptions or exceptions which may apply):
Except where an exception applies: you are not required to pay any charge for exercising your rights; and we have one month to respond to you.
Please contact us at dpo@goodformgroup.co.uk if you wish to make a request.
If you have any concerns about our use of your personal information, you can make a complaint to us at hello@goodformgroup.co.uk.
You can also complain to the ICO if you are unhappy with how we have used your data.
The ICO’s address:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Helpline number: 0303 123 1113
ICO website: https://www.ico.org.uk